Unbabel 2024 ABM Campaign

The Challenge: Influence product awareness and increase engagement across more decision makers at a global fintech account to influence a Closed-Won Opportunity.

In order to hit Unbabel’s Q4’24 pipeline goals, marketing was tasked to begin – in collaboration with the sales and revenue teams – ABM Campaigns in Q2’24 with the goal of generating product awareness among key personas at a set of 10 global enterprise accounts that we determined had a need for marketing translations. Generating this product awareness would then lead to more “warmed up” accounts for AE’s to engage with and marketing would subsequently be attributed for influencing the Close-Won Opportunity. 

One of these accounts was was global fintech company with customers all around the world.  We knew we had some brand awareness at the account, as sales had already established POCs at the account, but had determined these people were not getting the sales team any closer to signing a contract.