Account Based Marketing

A project timeline chart outlining tasks, start and end dates, task owners, and phases for a marketing campaign. The chart is divided into four phases with colored bars indicating task durations.
Unbabel AI

Companies I’ve Helped

Rainmaker Salesforce

Here’s how I can help:

Develop a scalable ABM Playbook: 

  • We dig into your ICP, really understand it. 

  • We develop a list of accounts that we want to target. 

  • I build an ABM Map for those accounts.

  • I develop a hyper-personalized strategy on how to best attack the accounts with the demand gen tools you have in your toolbox.

ABM Execution: 

  • We build an ABM Playbook like the one mentioned above.

  • I take the reigns and run the campaigns.

  • I optimize campaigns, run reporting. 

  • We determine what worked, what didn’t, and write up post-mortem. 

  • We do it again based on those learnings, if needed.

Account Based Marketing (ABM) counters the traditional demand gen strategy of “spray and pray” with a more focused, nuanced approach. We find a segment of accounts that fit rock solid into our ICP, we deep dive into those accounts and who the decision makers and power users are, and we build campaigns specifically tailored around what we understand to be their points.

Voila – we’ve created demand for our product.