Go-To-Market Efficiency

Table showing conversion rates for all channels in 2023, including leads, MQLs, MQLs to Opportunities, Opportunities into Customers, with percentages and comparisons to previous fiscal year. Key takeaways highlight improvements in conversion rates at each stage and overall increases across all channels despite decreases in volume.
A presentation slide with two graphs and bullet points. The first graph shows an increasing trend in overall contribution from growth channels from August 2019 to January 2020, with a 55% increase from September to January. The second graph illustrates contributions from different growth channels (Call Center, Web, App) over time, with Call Center leading. The bullet points on the right list key achievements and initiatives, including a focus on price parity, improved web/app content, quick turnaround on photography, and social media promotions.
Unbabel AI

Companies I’ve Helped

Rainmaker Salesforce
The Yelp logo with the word ''OYO'' in red capital letters.

Here’s how I can help: 

Auditing your acquisition funnel: 

  • I’ll take a look at what’s working. How are users finding you? Are there any trends? Is any of this growth scalable?

  • I’ll put together a report that will help you better understand where you’re doing well, and how to make sense of that to do better. 

Developing a GTM playbook:

  • We’ll work together to determine where we can focus based on resources. What can we do now, versus what can we outsource? 

  • I’ll figure out what your competitors are doing. Is it replicable? Are there gaps we can exploit? 

  • I’ll recommend where to focus, what’s new that you can try, and what it’ll take to really grow and scale your marketing when you’re ready. 

Executing the GTM strategy: 

  • You love the recommendations I’ve provided and you want to carry them out. But, you’re still not ready for that full-time hire. 

  • We work together for a few months and get this thing kick-started while I help you make your first hire, or determine how far we can go until the hire needs to happen.

Go-To-Market Efficiency

You’re an early stage start-up that’s getting along fine with a sales-led or product-led revenue growth strategy. You’re acquiring users organically, through referrals, or word-of-mouth, and you think you may be ready to launch a marketing growth strategy – but you’re not ready to hire a full-time marketer. “Will it be a good use of headcount?” you ask yourself. That’s where I come in.


Your sales team is lean (or it’s just you) and could use some help generating pipeline. It could also use some help closing the pipeline.